The radio ad you can see from Durex
Condom brand Durex is to launch its first-ever radio ad today. Listeners will be able to watch the ad at the same time through a downloadable app.
Everyone is Kiising in Sydney
Sydney-based KIIS 106.5 has launched 2015 with a tv spot that shows how ‘everyone is Kiising in Sydney’. See it here.
New app to produce demo radio ads launches
Looking for an app to help you test, demo and record your radio scripts? The RAB has come up with a new app to do just that.
Share Radio advertises on the Tube
London’s new money radio station encourages trial through ads on the Underground.
Absolute Radio launches ‘Stand-Ups at Breakfast’ ad campaign
Absolute Radio has unveiled a new marketing campaign to promote their comedy offering featuring Christian O’Connell and Frank Skinner.
A radio ad you can DJ
The Red Bull Campus Clash used stereo sound in their radio ad to create excitement and drive participation.
The most effective ads of 2014 so far
What you might think of as “creative” advertising isn’t always the most effective, suggests the latest RadioGauge ranking.
Global Radio creative, centre stage in Edinburgh 2014
Global Radio will put the art of radio creativity centre stage at this years Edinburgh Fringe Festival with ‘Open Studio Sessions’
Açık Radyo’s artful advertising
How a 64 year old photograph from New York is helping to promote a radio station in Turkey.
Planet Rock motorway billboards
Planet Rock shows how outdoor advertising should be done. Clear messaging, a bold idea and a simple, well-targeted execution.
Google uses radio to bring voice search app to life
Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.
The great outdoors
Some brilliant examples of radio stations’ outdoor advertising from around the world.
Ubisoft run innovative ads using Shazam for game release
To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.
Mobile money and radio
Paym has launched in the UK. Hear how one of Africa’s successful mobile money services uses radio.
Radio ad performed live on air – video
When an agency used radio to promote its own creativity it led to a live ad on a big station.
Better risk warnings for payday loan ads
The Financial Conduct Authority has approved a short, snappy risk warning to accompany ads for certain consumer credit products.
Michael Bublé promotes the new Smooth Radio
Michael Bublé makes an entrance in the launch film for the new Smooth Radio.
Ralph Van Dijk on radio advertising
Radio creative Ralph Van Dijk discusses some of the trends in creative radio advertising with Trevor Dann.
Liverpool’s Juice FM launches new breakfast show
Liverpool’s Juice FM launches new Breakfast Show but does their launch marketing look a little familiar?
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