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Ideas and technique to help you promote and image radio

How Kiss and the Home Office use radio to educate

CASE STUDY: How the Home Office and Bauer’s Kiss teamed up to help educate young people on the dangers of abuse in relationships. Hear the new package.

Capital XTRA wants curious listeners

With more safety risks per second than any other radio station promo spot you’ve seen this year, Capital XTRA believes the future belongs to the curious.

Olly Murs gives it some Heart in TV ad

Take a look at the new Heart TV advert which launches this weekend featuring Olly Murs and the ‘Heart Hands’ gesture to amplify the station strap line .. ‘Give It Some Heart’.

Today’s news, yesterday’s music

Barack Obama meets Jimi Hendrix in this radio station print ad from Equador.

Capital FM launches new TV ad

Capital FM, the UK’s Hit Music Network launches a new TV creative today featuring the likes of Taylor Swift, will i am and Jessie J.

How listeners changed the ad script

When a life insurance ad prompted listener complaints the advertiser BrightRock identified an opportunity to engage with consumers and strengthen its market positioning.

The Co-op uses radio tactically for baby George

The Co-Operative is running tactical radio ads across the commercial radio industry to celebrate the birth of the royal baby – take a listen here!

Bill Bernbach says…

This photograph is doing the rounds, thanks in part to the permanently entertaining Mark Duffy. The quote is from a giant of 20th Century...

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

Brian Blessed voices local ads in Cornwall

Big talent for a small local advertiser? Heart made it possible for a client in Cornwall.

UKRD appoints Advertising Creative Director

UKRD hires celebrated radio advertising guru Mike Bersin as Advertising Creative Director.

Magic launches new print campaign in London

Magic 105.4 has ran a celebratory press campaign this week in the Metro and Evening Standard – take a look.

The sound of Harrods

Harrods has developed a complete strategy for its brand sound. Shouldn’t radio advertisers be thinking along similar lines?

Key 103 and XFM get tasty with online advertising ..

Key 103 and XFM Manchester go head to head (or shall that be bread to bread) in a cheeky online marketing campaign.

Capital TV marketing campaign launches across the UK

The UK’s biggest radio group Global Radio launches a nationwide marketing campaign for their new Capital TV station.

Coca Cola turns an iPhone into a boom box

How Coca Cola FM in Brazil has turned the branded wrap of a teen magazine into a makeshift iPhone speaker port.

Absolute launches Breakfast Show marketing campaign

There’s nothing like getting your listeners to champion your show and station. Here’s the latest example from Absolute Radio that’s helping get Christian O’Connell to the top of the Breakfast charts.

1Xtra’s new terrapin tv ad

National digital urban music station 1Xtra launches a wild new tv promo as it celebrates its highest audience to date.

Absolute Radio runs outdoor ads for Euro 2012

Absolute Radio have launched a series of outdoor adverts to promote their coverage of Euro 2012 commentary on the station

Absolute brings a TV ad to life with radio

Absolute Radio brings Wall’s sausage roll TV creative to life with radio promotion.