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Ideas and technique to help you promote and image radio

Smooth Radio to launch ‘Feed Your Soul’ campaign

Smooth Radio is launching their new ‘Feed Your Soul’ campaign to help drive listeners in key areas such as Manchester and Birmingham. Earshot takes a look ..

Free Radio tv creative

Earshot takes a look at Orion Media’s new TV creative, running across the Midlands throughout May.

Kiss launch new breakfast show ad

Kiss launch new TV creative to promote the Breakfast Show featuring Rickie, Melvin and Charlie. Watch the TV spot here.

Heart launches new TV ad

Heart has released a tv ad for their online bingo service. Watch the ad here.

Capital launches poster campaign in London and Birmingham

It seems to be all systems go in the marketing department at Global Radio’s hit music network right now as Capital FM launches a regional poster campaign.

Real Radio has a Real Rebrand

GMG have soft launched a rebrand with their portfolio of Real Radio radio stations ahead of an outdoor and digital advertising campaign- Earshot takes a look.

Magic’s new TV ad

This time last year, we posted about a new magic TV creative running across London using the sounds of two Magic key anthemic tracks,...

Kiss launches Interactive Outdoor Ad

Kiss Breakfast launch a vibrant outdoor campaign across London with interactive QR code.

talkSPORT run TV Advert in Northern Ireland

National UTV station, talkSPORT have launched a new TV creative last week which is being shown on their UTV station in Northern Ireland....

Radio is on your side

Choice FM puts its brand affinity and radio’s unique closeness to good work in this classic PSA from 2007.

Absolute Radio refreshes Faces For Radio campaign

Roadside and in-car audiences become target audience for Absolute Radio in its next stage of their long running outdoor advertising campaign with new dynamic digital creative.

New head to shoulder creative challenge

Congratulations to Clare Bowen in becoming the RAB’s first Head of Creative Development.

Capital FM’s new ad for 2012

Capital FM have revised their stand out TV creative for 2012 featuring a new artist line up designed to promote the UK’s Hit Music station.

The sonic brand trigger in action

Crabbie’s create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.

Magic’s bus stop trialling

Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.

Xfm’s entirely live radio ad breaks

When Danny Wallace took his Xfm show to the O2 Shepherds Bush Empire he reinvented a lost form of radio advertising.

How Cliff helped launch Absolute Radio 60s

The launch of Absolute Radio 60s last month saw a blaze of PR activity centred around the fact that the stations playlist would be focusing on the influential bands of the 60s … But not Sir Cliff.

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

Britain Loves Radio

A mammoth 91% of the adult population tune into their favourite radio stations every week. Starting from next week, the RAB will launch a multi level campaign to remind advertisers and agencies that Britain really does LOVE radio!

Absolute Radio launches ‘On the Road’ sampling service

Absolute Radio is launching a brand new sampling product to go hand in hand with their on air and online S&P opportunities. Absolute Radio ‘On the Road’ is a fully integrated sampling service which utilises on-air and digital messages to send a brand’s audience directly to product.