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Ideas and technique to help you promote and image radio

Rocking Kabul

This is how rock and roll radio is advertised in Afghanistan. Kabul has a rock station… who knew?

Sleeve Place

Oui Fm have launched a new cross country advertising campaign dans Francais based around the Sleeveface idea. Rock n Roll!

Radio 1 Teen Awards TV trail

Here at Earshot we do like a great TV trail. Come and take a closer look at the new BBC TV trail for the forthcoming Radio 1 Teen Awards event.

talkSPORT does Rugby World Cup

As England kickstart their foray in the 2011 Rugby World Cup down under– for the first time ever Rugby fans are listening to full match...

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

The radio ad you can read

Thanks to @Ceraward from Newstalk, Ireland and @ukRAB for this nice spot that they’ve just RT’ed on Twitter.  An advertiser in...

BBC Radio 5 live launches same-day TV marketing campaign

The team at BBC Radio 5 Live are to launch a new range of television ads, which have been labelled as an industry first. The ads will be...

A likely trend

Here’s an advertising innovation I spotted this week in Africa. MyJoyOnline is a website in Ghana that has grown from the popular...

Catch the ads – tv can, what about radio?

There’s been a recent buzz within online press and the Twittersphere in light of technological advancements to TV advertising...

Livin’ la Vida local with BRMB

How a city station stirred up debate to underline its local roots.

Radio advertising for dogs

Just when you thought there were no new ideas in radio advertising… “we used ‘technology’ to create a 15 kHz...

Product placement: how it could sound

Since June, the UK regulator Ofcom has been consulting on relaxing the rules that govern commercial communications in radio programming....

An everyday idea made brilliant

We buy your groceries. We pay your electricity bill. We fill your petrol tank. You’ll hear these radio promotions all over the world...

Listen now

We all know that a good way to drive trial of your radio station is make it available in a new place. That’s what Classic FM has...

Why creatives are always confused

Ha! I wanted to share some links with you. Confused creatives The first is this post from The Ad Contrarian which explains why creatives...

Missed the bus?

When your station offers a mass-market proposition in a highly competitive city like London a bit of visibility can really drive...

Can Roy Keane win in Ireland?

Whenever I’m in Ireland I always listen to Newstalk 106-108. You might enjoy the mix too: think of the harder-edged opinionated end...

Dudvertising?

Every few weeks a free classified ads booklet drops through our door and invariably its back cover contains this half-page introducing...

Radio on the telly

The BBC World Service is running a series of promotional films and radio promos in the UK in the coming weeks. I thought you might like to...

Aftershock

Promoting the BBC season that aims to explain the aftershocks of the global recession.