Branding | Earshot

talkRADIO publishes a personal finance survey to support its launch

To coincide with the launch of new UK speech service talkRADIO, the station has released the results of a commissioned personal finance survey.

The value in a station name

The introduction of many new national radio brands in the UK reminds us what’s in a name and what we must add through marketing.

Premier Christian Radio gets a new look

Premier Christian Radio and its family of businesses use new visual design to communicate their affinity.

How Extra stations achieve critical mass for radio brands

How the announcement by Global Radio that it will launch Capital XTRA makes the brand a little bit bigger, broader and more certain to retain critical mass in a competitive market.

Absolute Radio’s brand demo video

Absolute Radio’s brand video is a case study from which we can all learn.

Who’s afraid of the big brand wolf?

Brand-led radio is here to stay so let’s develop the brands that will rule the world, says Steve Martin.

Boris Johnson gets stuck on the Kiss Zip Line

Sometimes you just can’t plan the PR you will get .. take a look at how Kiss received worldwide coverage of their Olympic events partnership and how they’ve brought it to life for their listeners.

Things get sold on brand and image

How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.

Put your promotion centre stage

A lesson in prioritisation from BBC Radio 1’s Chris Moyles as he announces the Hackney Weekend line-up.

India’s Radio One gets distinctive

It’s another One – India’s Radio One is making huge changes to gain product differentiation.

URN: the kind of noise students make

Student Radio Station, URN in Nottingham picked up Gold for Best Marketing and Station Sound at the 2011 Student Radio Awards. Lou Nash, from URN tells us about how revising the station brand to a more focused ‘student sound’ helped the station win gold.