Refreshing a heritage news station
How WCBS Newsradio 880 in New York tries to sound like a trusted friend.
Twenty artists hidden in a picture puzzle
To promote its forthcoming Live Lounge Month BBC Radio 1 created a visual teaser puzzle on social media.
Building the ‘digital first’ radio station
The local radio station that put its events and its web presence first.
Twenty two times radio has made beer
Beer has helped to inspire radio enough times so it’s only fair that radio can inspire beer. Enjoy some examples from around the world.
The worst morning show ever
One radio station in Edmonton is lowering expectations ahead of a new morning show. Hear the audio.
Coming next, the past with Radio 1 Vintage
Our job is to love the new, the next and the coming soon. So how does Radio 1 reverse our promotional instincts to look back?
The renewal of Magic
The venerable Magic moves a touch younger and more uplifting. Its Content Director Tony Moorey explains how and why.
Kyle & Jackie O’s ‘You get a car’
Every caller to the Kyle & Jackie O show wins a Hyundai car on 19 May.
The duck with the bucks
A simple mechanic means everyone can play this fun sponsored game from Clyde 1 in Glasgow.
Campaign secrets of ‘Magic in New York’
Inside one of Bauer’s top 3 campaigns of the year, with Head of Film, Sarah Clarke.
Capital’s video calls are good for listeners too
Capital takes live video callers and it’s better for listeners too.
The target listener: he’s called Keith.
Radio is the one-to-one medium so here’s an ad aimed at just one listener.
The official Virgin Radio launch video and pictures
The Virgin Radio team and indepdendent production company TBI Media were mindful that the station launch had to look as good as it sounds.
Production secrets of the Virgin Radio launch
Live music, from a moving train, on station launch day. What could possibly go wrong?
talkRADIO publishes a personal finance survey to support its launch
To coincide with the launch of new UK speech service talkRADIO, the station has released the results of a commissioned personal finance survey.
Calling all ships, all the time
Steve Martin finds an unusual radio station whose real value is revealed in times of emergency.
Cartoon strip talent on Josh 97.8
See how one station uses vivid graphic design to showcase its on-air talent.
The Ed Sheeran Peep Show experiment
Australia’s Hamish and Andy do stunts better than most. This Ed Sheeran $2 Peep Show is a great example of their fun, kind work.
Christmas, one ear at a time.
Enjoy some inventive use of stereo audio in this promo from Tone Radio at the University of Gloucestershire.
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