Case studies | Earshot

Tea and sympathy

One BBC Local Radio station demonstrates its concern for older listeners with a unique tea-fuelled event.

Well-made promo video for new Pirate FM presenter

Pirate FM nailed the message, the script and the production in this video promoting a new presenter.

The story of Max by John Ryan

The creator of Manchester’s 80s station, Max, reveals how the project was born, the story of its imaging and the one thing Max never does.

Launches: why bother?

Only a handful of people heard it, so why did new 80s station Max put so much effort into its launch audio?

The look of Capital

Radio stations need to be visible. Capital achieves this through its consistent visual style and regular tv exposure.

Visualised radio: great for art

See how one radio programme used a simple video format to enhance an interview about photography.

Hamish & Andy’s napkin ninjas

Fun, cheap and talkable napkin-related marketing from Australia

Radio’s rare win at D&AD

A branded radio station for dogs fetched top prize in the D&AD awards this year. Hear the audio.

50 Shades of Grey on the radio

Lots of radio stations are using the much anticipated film release of 50 Shades of Grey as a theme to create exciting promotions and digital content. Earshot goes under the covers (!) and takes a look.

Knit Radio 4 – updated and more woolly than ever.

Some woolly thinking at the UK’s intelligent speech station.

The Hits Radio wins Christmas

Budget doesn’t matter when you have a great idea and the talent to pull it off.

That fuzzy line between content and promotion

Two new examples of content that acts as promotion for its stations.

Using radio to raise charity awareness

Radio has always been at the backbone of raising money and awareness for good causes for years – this case study looks at Wear It Pink day for Breast Cancer Care on Heart and heat radio.