How Extra stations achieve critical mass for radio brands
How the announcement by Global Radio that it will launch Capital XTRA makes the brand a little bit bigger, broader and more certain to retain critical mass in a competitive market.
Ringing some changes on phone numbers
Run a competition or phone-in line? Here’s what radio stations need to know about the new Ofcom price plan proposals.
Nine strategic questions all creatives should ask
Writing for Earshot Creative, strategic media consultant Dirk Anthony says creatives would serve their businesses and their audiences better if only they’d stop and think.
Five reasons why Santa could work in radio
It’s Christmas – so time for a seasonal post as we attempt to try and liken Santa to someone who works in Radio! Merry Christmas.
Who’s afraid of the big brand wolf?
Brand-led radio is here to stay so let’s develop the brands that will rule the world, says Steve Martin.
Things get sold on brand and image
How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.
So farewell then, County Sound
UKRD will rebrand Surrey and Hampshire’s County Sound as Eagle Extra. Here’s why that’s a sensible move and what the station means to Earshot’s Steve Martin.
A little piece of your mind
There’s more to positioning than just choosing a music format and Ben Cooper has given away a big clue to BBC Radio 1’s future direction.
Snow expense incurred
BBC Local Radio is promoting its public service snow reports on public service television. How very public service.
Reality TV stars should not be on the radio, says Steve Timmins
In this guest post a Liverpool radio presenter looks at the effect of reality TV presenters hosting radio shows. Is it worth the risk?
A game of two halves
This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.
When you run out of ideas…
…give away money. Is this really the most cost-effective and memorable way to position a station? Steve thinks not.
A fine line
The most effective promotional trails carry a clear message, a point of difference and a reason to act. They’re there to promote,...
Tips for music PDs who manage news
So you thought you were running a hit music station? This week’s events mean it could be right to break your normal format and add a...
The reassuring role of radio in a crisis
Looking after the listeners after the London riots of 2011
Listening to the radio is good for you, say scientists
So you spend all day listening to the radio -whether it be your own station or another. Well good news! Scientists have now proven that...
The Battle of Breakfast Radio
For those that work in radio – how often do you listen to other output on the dial? Maybe you listen to your direct competitors in...
Pips and Eddie Mair
When the BBC pips failed this afternoon, Radio 4 and the World Service lost not only their time signal but one of radio’s finest...
Guest Post: The Power of Local Radio
In a break to the usual format – todays blog post is a guest piece written by Neil Bentley (Breakfast Show presenter on The Severn)....
Tracking the big radio stories
Google trends can help you measure your brands.
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