Pages Navigation Menu

Ideas and technique to help you promote and image radio

Putting listeners in their place

Where are our listeners listening, and how does that affect the way we promote ourselves?

Telling the truth

Telford, Shropshire When radio stations close, merge or reduce their local content the message for listeners and advertisers is not always...

Who is really number one in Manchester?

One city, two stations scrapping over who is rightfully “Manchester’s number one hit music station”. As you’ll see...

Vuvuzela extraction

Thanks to Lifehacker, here’s a step-by-step guide to extracting vuvuzela noise from a football soundtrack… And here’s...

Time for more change

The radio news in our little town of Petersfield (population 13,000) is that our local station Delta Radio is to merge with its...

Pirate radio in London

I’m indebted to Andy Buckingham for highlighting this video. It is striking in two ways: Whatever you think about pirate radio in...

Reasons to be cheerful. Number 6.

So, this is a continuing series of short reasons to be cheerful about radio. Huge thanks to Jem Stone for promoting it on his Twitter...

Breakfast is still about personality, even in news

Red Nose Day gives us all the opportunity to do something funny for money. And that includes BBC Radio 4’s Today programme which has...

Reasons to be cheerful. Number 5.

Radio is powerful. If you work in radio you’re socially and culturally significant. You may even be a force for good. Dramatic,...

Reasons to be cheerful. Number 4.

Radio is cheap to make. My first studio job involved making the sound effects on The Archers. It’s tougher than it sounds. You have...

Reasons to be cheerful. Number 3.

Welcome, especially if you’re new here. I’m currently posting a series of short daily pieces about the fundamental strengths...

Reasons to be cheerful. Number 2.

Listening is a secondary activity. Unlike cinema, much television, gaming and many web-related activities which grab you by the eyeballs...

Reasons to be cheerful. Number 1.

Reach. Today’s Rajar results say 45.5 million people listen to the radio in Britain every week for an average of just over 22 hours...

Reasons to be optimistic about radio

Have you noticed a haze of toxic gloom wafting across the radio industry? Me too. It’s almost enough to make you search the playout...