Pages Navigation Menu

Ideas and technique to help you promote and image radio

Jingles roundup, Summer 2016

Earshot selects eight new radio imaging packages that went to air across the Summer of 2016.

Capital FM tv spot, August 2016

Details of the latest advertising campaign for Capital’s stations in the UK.

The life of Alan Brazil, set to music

The personal charms and foibles of talkSPORT’s breakfast host are celebrated in song by the station’s production team.

Earshot podcast: Sara Hashem, Rick Loynes & Dan Seavers

100% commercial production with Sara Hashem, Rick Loynes, Dan Seavers and Clare Bowen of Radiocentre. Conditions apply.

Audiograms and shared audio

WNYC’s audiograms make audio more likely to go viral. They’ve shared their audio, now they share their code.

Earshot podcast: Women in Imaging with Stephanie Hirst

Broadcaster and radio imaging enthusiast Stephanie Hirst explores the role of women in imaging with guests from opposite ends of the radio production spectrum.

Earshot podcast: Mitch von Arx from Kiss

Producer Mitch von Arx plays imaging from the Kiss Network and we hear a naughty innuendo-laden ad for a camping store.

Production secrets of the Virgin Radio launch

Live music, from a moving train, on station launch day. What could possibly go wrong?

Earshot podcast: Richard Newby and Mariana O’Kelly

Richard Newby shares his work from BBC Radio 1, BBC Radio 6 Music and Chill while Mariana O’Kelly from OgilvySA plays and award winning Lucozade spot.

Cartoon strip talent on Josh 97.8

See how one station uses vivid graphic design to showcase its on-air talent.

Earshot podcast: David Lloyd and Colin Kelly

In the Earshot podcast, David Lloyd prioritises positive writing over fussy production and Colin Kelly unveils a new radio scheme for schools in Scotland. Plus festive ads.

The Ed Sheeran Peep Show experiment

Australia’s Hamish and Andy do stunts better than most. This Ed Sheeran $2 Peep Show is a great example of their fun, kind work.

Earshot podcast: Ollie Melville-Smith & Peter Gordon

Guildford composer Ollie Melville-Smith creates a new package of jingles for his local station, Eagle Radio. Meet Ollie and the station’s breakfast presenter, Peter Gordon in the new Earshot podcast.

LBC ad campaign uses real time dynamic video

LBC launches breaking news-style ads that are live in four hours, using real-time, dynamically served video.

Imaging Radio Everyone

Discover how imaging company ReelWorld produced a unique sound for the global United Nations project Radio Everyone.

The Chris Moyles Radio X tv ad

See the launch ad for Chris Moyles on Radio X.

The look of Capital

Radio stations need to be visible. Capital achieves this through its consistent visual style and regular tv exposure.

Heart’s Summer marketing campaign

This Summer, Global breaks national media campaign for Heart to position the station as the ultimate station of the Summer.

Global Radio presenters star in BT campaign

BT’s latest campaign runs across the Global Radio network with unique talent-led creative for each brand.

BBC Radio 1’s Big Weekend mashup video

Radio 1 launch mash up video for their Big Weekend sampling 50 tracks by 34 artists. Check out the video & Pro Tools session here.