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Ideas and technique to help you promote and image radio

LBC goes national – the launch audio

The ingredients of LBC’s bombastic new top of the hour sequence.

Bam Bam’s stellar theme song

An intergalactic singalong intro for the mighty Bam Bam of the Universe.

Chérie FM’s effortless new jingles

France’s leading soft AC music brand shows how to communicate a clear positioning with elegant new jingles from PURE.

Managing on air identity during a major news event

Breaking news in radio and what it means for on-air promotions and identity management.

BBC Radio 2 changes its tune

Listeners to the UK’s favourite station, BBC Radio 2, are getting used to a new melody on its station jingles. Here’s why and how to learn the new melody.

How talkSPORT brings seven big FA games to life

This weekend (if you include Monday) saw seven big FA Cup games played with all commentary coming from the big shots over at talkSPORT – so seven magnificent games is the perfect excuse to be a little bit creative with a promo trail, no?!

Xfm’s new imaging plants a flag in the rock landscape

Xfm sounds rockier than ever with its direct new imaging from On The Sly.

Smooth over in Dallas for new jingles

Hear what happened when Smooth Radio became the latest UK radio station to collaborate with a Dallas-based jingles company for its new imaging.

Tony Blackburn’s pick of the jingles

Two radio legends work together again as Jam Creative Productions of Dallas produces jingles for Tony Blackburn. Hear the jingles here.

New audio imaging for Germany’s DW Radio

Germany’s international radio and television broadcaster Deutsche Welle is now airing new sonic branding from Audiowerk Berlin. Here’s a video mood board of the new work.

Austria’s KRONEHIT imports jingles from the Netherlands

Don’t tell Nigel Farage, here’s something good from the European Union. Austria’s number one commercial station with jingles from the Netherlands.

The art of Radio Imaging Production

In this guest post, Orion Media’s David Lloyd explores the challenges of writing a radio promo script …

Have a listen to KMFM Kent’s new on air sound

KMFM in Kent get a fresh new sound to the station thanks to Audio Sweets from S2 Blue

Just One Cornetto voted catchiest jingle of all time

‘Just one Cornetto’ is the catchiest jingle of all time, with 45 per cent of British adults claiming it pops into their heads against their will.

A new sound for Local Radio

UTV Radio have been working with Music 4 to launch a new imaging package for their local stations across the North West, Midlands, Yorkshire and Wales.

The 2012 Capital FM Summertime Ball mashup

Another amazing composition featuring all the artists in Capital FM’s Summertime Ball. See the video.

So farewell then, County Sound

UKRD will rebrand Surrey and Hampshire’s County Sound as Eagle Extra. Here’s why that’s a sensible move and what the station means to Earshot’s Steve Martin.

A sonic rebrand for Absolute Radio

Absolute Radio has rolled out a new sonic identity for the station to run alongside its Faces For Radio marketing campaign.

The return of the Power Intro in Indonesia

Take a listen to the new sound of HardRockFM in Asia with their ‘Music with Attitude’ power intros.

No rebrand justified

Hear the latest imaging for legendary French hit music station NRJ. Can any station on the planet beat NRJ for consistency of logo melody and positioning line?