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Ideas and technique to help you promote and image radio

One Direction recreated by Fun Kids

How about a radio station music video that isn’t the Harlem Shake? Good. You’ve come to the right place…

Tapping into the YouTube sharing habit

The down-and-dirty way to make your radio production spots shareable via YouTube.

Absolute Radio’s brand demo video

Absolute Radio’s brand video is a case study from which we can all learn.

Using video to bring you new listeners

When you need to get speech radio content to new ears you might find, as BBC Radio 4 has, that video is part of the answer.

Kerrang Radio to launch Smart TV app

Bauer Radio launch new Smart TV app for the Kerrang radio brand in as part of a partnership with local digital agency.

How Heart and Capital TV learned from radio

Why only radio programmers could make tv channels like this.

Xfm’s Round Our Way

Xfm maps Manchester in song.

The BBC Radio 1 breakfast promo

Watch Nick Grimshaw’s teaser tv promo. Now with added music.

I’m sure I’ve seen this TV advert before…

A new TV ad has surfaced from Power 96.1 in Atlanta … looks a little familiar?

Eastenders’ consistent messaging across radio and TV

Eastenders uses both TV creative and radio creative to promote the return of Sharon. See how the creatives differ to help create a variety of emotional connections with the audience.

The London Olympics through others’ eyes

One event, many promo styles. How tv channels around the world are projecting the 2012 London Olympics.

What happens when you post your status from the wrong account?

In today’s every increasing social connected world – the role of social media as a comms tool for radio stations is ever more apparent – what happens when you slip up?

How can a radio station be social?

As Capital FM scores a place in the top 100 social brands chart we ask whether radio is the original social media.

Fun Kids in the Chrome Web Store

Fun Kids is putting itself in front of potential listeners in a place and at a time when they can easily listen.

Classic FM relaunch Facebook page with classical music timeline

Classic FM have re-launched their Facebook page with a beautifully presented Classical music timeline, making great use of Facebook’s page features.

Pinterest: what’s in it for radio?

Are you ‘pinning’? Earshot shares some practical tips on how radio stations can engage new audiences with the popular ‘Pinterest’ social media network – after all .. a picture is worth a thousand words.

Breakfast in the Afternoon

Bauer has launched ‘The Kiss Breakfast Takeaway’ – a bitesized chunk of the best bits of the Breakfast Show. Earshot takes a look.

On its head

See how the UK’s Radio Aire inverted its website for a branded promotion on Australia Day.

Bill Gates voices a BBC promo

What’s Bill Gates doing promoting a BBC radio programme?

1Xtra live multiplatform tour

All this week, national digital station 1Xtra is ‘on the road’ with their 1Xtra Live Tour. Earshot takes a look at how they’re delivering the tour across multiple touchpoints including on air, TV and the social web.