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Ideas and technique to help you promote and image radio

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

Absolute Radio launches ‘On the Road’ sampling service

Absolute Radio is launching a brand new sampling product to go hand in hand with their on air and online S&P opportunities. Absolute Radio ‘On the Road’ is a fully integrated sampling service which utilises on-air and digital messages to send a brand’s audience directly to product.

A game of two halves

This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

Christian O’Connell on a mobility scooter

The team behind the Christian O’Connell Breakfast Show on Absolute Radio have been talking about the ‘Mobility Scooter Grand...

Sony Radio Academy awards 2011 marketing winners

It’s been a busy time for the radio industry with both the Sony Radio Academy Awards and RAJAR day combined. There’s certainly been...

Earshot Creative Review, March 2011

Steve, Sam and Clive. Photograph by Sony-nominated* Matt Deegan. *not nominated for photography. This edition of the Earshot Creative...

Creative Review of 2010

Left to right: David Couch, Chris Nicoll, Joe Thomas, Jonathan from Hobsons, James Stodd, James Cridland and Donna from Hobsons. In...

Back-to-back Beatles

Just minutes after the apparently-earthshaking announcement that iTunes is to do what it’s supposed to do by selling pop music...

Any good production jobs going? Absolutely.

There haven’t been too many production vacancies in UK radio recently, but this one’s a cracker: Associate Producer, Absolute...

Earshot podcast: March 2010

Vince Lynch of Absolute Radio and Joe Thomas from Oxford’s FM 107.9 and Jack FM. Recorded in a pub, this is the Earshot Creative...

P&M Awards preview 2009

If the UK radio industry was sufficiently well organised to have such a thing as a “Radio Promotions and Marketing Calendar”...

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