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Ideas and technique to help you promote and image radio

Capital launches poster campaign in London and Birmingham

It seems to be all systems go in the marketing department at Global Radio’s hit music network right now as Capital FM launches a regional poster campaign.

Magic’s new TV ad

This time last year, we posted about a new magic TV creative running across London using the sounds of two Magic key anthemic tracks,...

Kiss launches Interactive Outdoor Ad

Kiss Breakfast launch a vibrant outdoor campaign across London with interactive QR code.

The sonic brand trigger in action

Crabbie’s create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.

Magic’s bus stop trialling

Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.

Britain Loves Radio

A mammoth 91% of the adult population tune into their favourite radio stations every week. Starting from next week, the RAB will launch a multi level campaign to remind advertisers and agencies that Britain really does LOVE radio!

Absolute Radio launches ‘On the Road’ sampling service

Absolute Radio is launching a brand new sampling product to go hand in hand with their on air and online S&P opportunities. Absolute Radio ‘On the Road’ is a fully integrated sampling service which utilises on-air and digital messages to send a brand’s audience directly to product.

Gaydar Radio’s new website, better for advertisers

GaydarRadio has given its website a slick new look in a move that they hope will help advertisers engage with the station’s audiences more effectively.

Sleeve Place

Oui Fm have launched a new cross country advertising campaign dans Francais based around the Sleeveface idea. Rock n Roll!

talkSPORT does Rugby World Cup

As England kickstart their foray in the 2011 Rugby World Cup down under– for the first time ever Rugby fans are listening to full match...

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

The radio ad you can read

Thanks to @Ceraward from Newstalk, Ireland and @ukRAB for this nice spot that they’ve just RT’ed on Twitter.  An advertiser in...

A likely trend

Here’s an advertising innovation I spotted this week in Africa. MyJoyOnline is a website in Ghana that has grown from the popular...

Major radio station marketing in the Midlands

In the coming weeks – listeners across the Midlands will see exciting marketing campaigns to promote two Orion Media stations. BRMB...

Brand integration on radio: what it means for brands

Now that Ofcom has relaxed the rules on brand integration, Jonathan Jacob provides practical examples of what brands can do on the radio.

The public money in commercial radio

Pumping public money into struggling commercial industries is all the rage. (Lucy Kellaway in her brilliant Financial Times column noted...