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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Aliens take over Kerrang Radio to promote film

Ever since the Brand Integration rule change in 2010 – there’s been some pretty neat stuff coming out of the speakers across the UK. Here’s an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio

Product placement: how it could sound

Since June, the UK regulator Ofcom has been consulting on relaxing the rules that govern commercial communications in radio programming....

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