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Ideas and technique to help you promote and image radio

On its head

See how the UK’s Radio Aire inverted its website for a branded promotion on Australia Day.

Radio GaGa

The North East is getting a taste of Ga Ga this October. Read all about the latest promotion from the guys at Metro Radio, that really is Radio Ga Ga!

You choose the news

Last week, the news team at Metro Radio handed over their years of journalistic training to the listener and let them ‘choose the...

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

Bauer gets animated about radio

Bauer’s animation explains its new radio portfolios. Personal, crafted, music, entertainment, communities, conversational,...

Creative Review for November

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey. November’s review is here with Chris...