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Ideas and technique to help you promote and image radio

Title v talent

What’s the point of adding programme titles if listeners can’t even remember your station name and your talent?

6 cool radio things in January 2014

If you’ve spent the month doing dry January and those extra hours in the gym – then there’s a few tidbits out there that you may have misted. Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production in January 2014.

Festive listening 2011

If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot’s recommeded radio and production-related listening choices.

Strawberries, cream, cheering and grunting

While commercial radio listeners love a bit of the grunting at Wimbledon, it seems BBC 5 Live is letting listeners mix the audio the way...

A radio break-up

I’m not sure I believe this story but it’s a very entertaining account of how radio integrates closely with people’s...

BBC Radio 5 live launches same-day TV marketing campaign

The team at BBC Radio 5 Live are to launch a new range of television ads, which have been labelled as an industry first. The ads will be...