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Ideas and technique to help you promote and image radio

How can a radio station be social?

As Capital FM scores a place in the top 100 social brands chart we ask whether radio is the original social media.

Not what your ears were expecting

BBC Radio 2’s scheduling shake-up returns for a second year. See the tv trailer and read why Steve thinks it’s a brilliant promotion.

Earshot Creative Review, March 2012

Our monthly podcast. Matt Clark and Chris Reay reveal the secrets behind the production at Magic 105.4 and BBC Radio 2 and play their favourite promos.

A little piece of your mind

There’s more to positioning than just choosing a music format and Ben Cooper has given away a big clue to BBC Radio 1’s future direction.

Festive listening 2011

If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot’s recommeded radio and production-related listening choices.

Earshot Creative Review, festive show

It’s the festive edition of the Earshot Creative Review production podcast. So good, we posted it twice.

Earshot Creative Review, festive show

Direct from London’s Theatreland we play 2011’s greatest promotional audio with the people who made it. Get the podcast in two festive downloads.

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

Radio 1 Teen Awards TV trail

Here at Earshot we do like a great TV trail. Come and take a closer look at the new BBC TV trail for the forthcoming Radio 1 Teen Awards event.

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

Earshot Creative Review, holiday edition

Made for the summer that never came, this extended pleasure-length edition features James Stodd of the BBC and Matt Lomax from Kiss. Includes the now legendary “Kalahari Reveal Sequence”.

Social Media In Radio

Last night, I was honoured to co-produce (with Paul Sylvester of Absolute Radio) the ‘Social Media in Radio’ event for the Radio Academy....

Ghana case study

Solid multiplatform promotion delivering a global public service in a relevant local manner.

Route into radio

Skillset and The Radio Academy have launched a fantastic new resource today called Route Into Radio. It gives young people a real insight...

Strawberries, cream, cheering and grunting

While commercial radio listeners love a bit of the grunting at Wimbledon, it seems BBC 5 Live is letting listeners mix the audio the way...

The truth: a great place to start

Sometimes you don’t need a high production value number to convey your promotional message. Look at this video posted to Facebook...

Radio 1 to stage its biggest ever live music event

At the start of 2011 – Earshot Creative announced that Radio 1 were to hold a major music event for  young people across London to...

Putting listeners first

Here’s a little piece of production from BBC Radio 6 Music, played this morning. It’s a promo, topical comedy and witty social...

Sony Radio Academy awards 2011 marketing winners

It’s been a busy time for the radio industry with both the Sony Radio Academy Awards and RAJAR day combined. There’s certainly been...

Healthy competition at the 2011 Sony awards

Little by little, year by year, the Sony Radio Academy Awards become more welcoming to promotions and imaging professionals. This year...