Pages Navigation Menu

Ideas and technique to help you promote and image radio

BBC Radio 5 live launches same-day TV marketing campaign

The team at BBC Radio 5 Live are to launch a new range of television ads, which have been labelled as an industry first. The ads will be...

Creative Review of 2010

Left to right: David Couch, Chris Nicoll, Joe Thomas, Jonathan from Hobsons, James Stodd, James Cridland and Donna from Hobsons. In...

Radio on the telly

The BBC World Service is running a series of promotional films and radio promos in the UK in the coming weeks. I thought you might like to...

Awards roundup 2009

First, and coming first, congratulations to Stuart Barrett, Toby Whitehouse and editor John Ryan for their work at BBC Radio Manchester....

Aftershock

Promoting the BBC season that aims to explain the aftershocks of the global recession.

The tiny copy change that shifted perception worldwide

It seldom does any harm to suck-up to the boss. At least that’s what I keep telling my team. So you won’t be surprised to hear...

And now for something completely different

After spending the best part of fifteen years working in radio promotions, navigation and presentation I’m changing. By the end of...

Freeview

According to Ofcom, something close to ten million UK households use the Freeview digital terrestrial tv platform as their primary means...

Advertising conundrum solved

We now know which half of the money spent on advertising is wasted. It’s the half spent making “McCain is elected”...