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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Think the unthinkable

Why Phil Riley’s brave radio rebrand in the West Midlands should encourage us all to push our biggest ideas.

How do you launch an on air promotion?

Earshot shines some light into how Birmingham’s BRMB are launching their station promotion – The Shadow.

How to make a core artist video showcase

Here’s how to make a core artist video showcase, as demonstrated by Birmingham’s brmb.

Is the Fugitive a Renegade or a Shadow of its former self?

We present a first in our ‘Guest Blog’ from John Myers – Chief Executive Officer of the Radio Academy. This month BRMB...

Livin’ la Vida local with BRMB

How a city station stirred up debate to underline its local roots.

Everything changes?

How an innocuous line in a news bulletin fell foul of Ofcom’s rules.

Major radio station marketing in the Midlands

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