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Ideas and technique to help you promote and image radio

Capital FM’s new ad for 2012

Capital FM have revised their stand out TV creative for 2012 featuring a new artist line up designed to promote the UK’s Hit Music station.

Earshot Creative Review, festive show

It’s the festive edition of the Earshot Creative Review production podcast. So good, we posted it twice.

Earshot Creative Review, festive show

Direct from London’s Theatreland we play 2011’s greatest promotional audio with the people who made it. Get the podcast in two festive downloads.

Earshot Creative Review, December 2011

Our monthly podcast celebrates great radio production with the people who create it. Sometimes it even comes out monthly. This time, Capital’s Chris Nicoll and voice artist Helen Quigley.

Jingle Bell Ball: not for love nor money

When Capital FM’s Jingle Bell Ball tickets sold out in three hours it wasn’t the end of a sales push but the start of a brilliantly executed brand campaign.

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

Great radio station marketing

There are some creative marketing monkeys in radio right now coming up with some nice stand out ideas. Whether they help amplify the...

Capital FM takes digital marketing on the road.

In this interview style blog post we speak to Global Radio about their digital marketing activities to support their annual multi-artist...

Could it be Magic? No, it’s Take That 103?

From sitting on frozen blocks of ice to broadcasting non-stop for three days – radio is well known for doing its fair share of...

Can a Twitter trending topic be a measureable metric?

Yesterday saw the first in a set of announcements across the newly formed national Capital FM network – in regards to the line-up...

Healthy competition at the 2011 Sony awards

Little by little, year by year, the Sony Radio Academy Awards become more welcoming to promotions and imaging professionals. This year...

Earshot Creative Review for January 2011

Ben Townsend, Steve Martin and Jonathan JJ Jacob. Our guests this month are JJ (Jonathan Jacob) of First Radio Sales and recent graduate...

The Capital FM Flashmobs

On Monday morning – a handful of Galaxy stations across the UK joined together with a handful of ‘Hit Music’ stations to...

Sub your strap – Capital did

Last year, we witnessed a clash of CHR straplines in Manchester. Now, as Capital FM launches there, it has quietly dropped the words...

Tracking the big radio stories

Google trends can help you measure your brands.

New marketing campaign for the launch of the 95-106 Capital FM Network

A rather exciting day for commercial radio in the UK – as Global Radio’s 95 – 106 Capital Network now becomes a...

Earshot podcast: April 2010

Arden Hanley of Global Radio (Aussie) and Chris Nicol of WizzFX (Kiwi) now both loving London. Plus a man with a foil tray. It’s the...

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