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Ideas and technique to help you promote and image radio

Talking about the other guys

When is right to acknowledge your station’s rivals on air? Steve Martin argues we should be less uptight about it.

Advertisers primed for X launch

Five key facts about Radio X from a B2B perspective that have helped advertisers to plan their campaigns.

Applying change: the risks and rewards

Change is inevitable, but can it help enhance creativity or does it risk turning a good thing bad?

Put your promotion centre stage

A lesson in prioritisation from BBC Radio 1’s Chris Moyles as he announces the Hackney Weekend line-up.

Bitchy fun

Imaging aficionados will be familiar with the current style of identity used by BBC Radio 1. It’s created by PureTonic and features...

P&M Awards preview 2009

If the UK radio industry was sufficiently well organised to have such a thing as a “Radio Promotions and Marketing Calendar”...