Earshot podcast: David Lloyd and Colin Kelly
In the Earshot podcast, David Lloyd prioritises positive writing over fussy production and Colin Kelly unveils a new radio scheme for schools in Scotland. Plus festive ads.
The sonic brand trigger in action
Crabbie’s create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.
Festive listening 2011
If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot’s recommeded radio and production-related listening choices.
Digital Radio Christmas Promotion and talkSPORT limerick
A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT
The BBC One Christmas promo
Unlike in radio, television viewers tend to choose between programmes not stations. Most tv promos therefore drive appointments to view....
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