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Ideas and technique to help you promote and image radio

The story of Max by John Ryan

The creator of Manchester’s 80s station, Max, reveals how the project was born, the story of its imaging and the one thing Max never does.

Launches: why bother?

Only a handful of people heard it, so why did new 80s station Max put so much effort into its launch audio?

BBC Eurovision station pops-up to boost digital

BBC Radio 2 invests in original content for the Eurovision Song Contest to help push digital listening.

LBC goes national – new jingle package

A new jingle package triumphantly heralds the arrival of national LBC.

LBC goes national – the launch audio

The ingredients of LBC’s bombastic new top of the hour sequence.

Testing our loyalty

How loyal are listeners to their favourite stations? It’s time for a look at the facts. Here’s what the data shows.

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

Smooth Radio bags tea deal with Tetley

Smooth Radio has bagged a commercial branding deal with Tetley Tea that puts the station’s logo on one million packs and gives listeners a daily £1000 competition sweetener.