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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Earshot podcast: Ollie Melville-Smith & Peter Gordon

Guildford composer¬†Ollie Melville-Smith creates a new package of jingles for his local station, Eagle Radio. Meet Ollie and the station’s breakfast presenter, Peter Gordon in the new Earshot podcast.

Radio in the dark

How one station responded to a major power cut in the heart of its local area.

That fuzzy line between content and promotion

Two new examples of content that acts as promotion for its stations.

Earshot Creative Review, April 2012

As the Sony Radio Academy Awards approach our podcast plays nominated work from the BBC, UKRD and independent production house Fresh Air Production, all discussed by the producers who made it.

So farewell then, County Sound

UKRD will rebrand Surrey and Hampshire’s County Sound as Eagle Extra. Here’s why that’s a sensible move and what the station means to Earshot’s Steve Martin.

Earshot Creative Review for January 2011


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