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Ideas and technique to help you promote and image radio

EastEnders uses radio for its biggest ever storyline

The death of EastEnders character Lucy Beale is touted as its bigger ever storyline. Radio promotion is central to the marketing.

Eastenders’ consistent messaging across radio and TV

Eastenders uses both TV creative and radio creative to promote the return of Sharon. See how the creatives differ to help create a variety of emotional connections with the audience.

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