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Ideas and technique in radio promotion with case studies and the Earshot podcast.

How talkSPORT brings seven big FA games to life

This weekend (if you include Monday) saw seven big FA Cup games played with all commentary coming from the big shots over at talkSPORT – so seven magnificent games is the perfect excuse to be a little bit creative with a promo trail, no?!

A game of two halves

This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.

Vuvuzela extraction

Thanks to Lifehacker, here’s a step-by-step guide to extracting vuvuzela noise from a football soundtrack… And here’s...

The rise of mobile

[audio:|titles=”Radio promo from BBC and SkyyPower FM of...

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