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Ideas and technique to help you promote and image radio

Clients get the jingles they deserve

Two radio stations who know how to get the best work from the jingle companies they commission.

Mistaken identity for Free Radio’s hamster

When a local paper confused Free Radio’s hamster mascot with a squirrel hilarity ensued.

The art of Radio Imaging Production

In this guest post, Orion Media’s David Lloyd explores the challenges of writing a radio promo script …

Madonna and the street teams of Birmingham

Open your Heart goodie bag: when Madonna played Birmingham, Heart muscled-in brilliantly without taking formal sponsorship.

Free Radio tv creative

Earshot takes a look at Orion Media’s new TV creative, running across the Midlands throughout May.

Think the unthinkable

Why Phil Riley’s brave radio rebrand in the West Midlands should encourage us all to push our biggest ideas.