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Ideas and technique in radio promotion with case studies and the Earshot podcast.

98 strangers and a wedding

How one radio station is marrying 50 couples in a single ceremony.

Ghana case study

Solid multiplatform promotion delivering a global public service in a relevant local manner.

A likely trend

Here’s an advertising innovation I spotted this week in Africa. MyJoyOnline is a website in Ghana that has grown from the popular...

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