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Ideas and technique to help you promote and image radio

The 2012 London Olympics on radio – preview

In just a few days time – the eyes of the world will be on a small town in East London as the Olympic games descends on London. Earshot takes a look at how radio will be playing its part to bring coverage to life.

2012 Arqiva award winners review

So, in what seems like a timely tradition with Earshot – lets take a look into some of the production and marketing worthy winners at the 2012 Arqiva Commerical Radio Awards.

The Hobsons voicesearch competition

We’re searching for new voice talent with some of our friends from across the radio industry. The top prize is 12 months artist representation from Hobsons. The shortlist will be announced in September.

Heart launches new TV ad

Heart has released a tv ad for their online bingo service. Watch the ad here.

Things get sold on brand and image

How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.

Capital launches poster campaign in London and Birmingham

It seems to be all systems go in the marketing department at Global Radio’s hit music network right now as Capital FM launches a regional poster campaign.

Classic FM relaunch Facebook page with classical music timeline

Classic FM have re-launched their Facebook page with a beautifully presented Classical music timeline, making great use of Facebook’s page features.

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

Great radio station marketing

There are some creative marketing monkeys in radio right now coming up with some nice stand out ideas. Whether they help amplify the...

Route into radio

Skillset and The Radio Academy have launched a fantastic new resource today called Route Into Radio. It gives young people a real insight...

Capital FM takes digital marketing on the road.

In this interview style blog post we speak to Global Radio about their digital marketing activities to support their annual multi-artist...

New marketing campaign for the launch of the 95-106 Capital FM Network

A rather exciting day for commercial radio in the UK – as Global Radio’s 95 – 106 Capital Network now becomes a...

Earshot podcast: April 2010

Arden Hanley of Global Radio (Aussie) and Chris Nicol of WizzFX (Kiwi) now both loving London. Plus a man with a foil tray. It’s the...