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Ideas and technique to help you promote and image radio

Heart shows only radio is part of the family

Heart and Pandora demonstrate a key difference between streaming services and radio in their latest ads.

Heart’s Summer marketing campaign

This Summer, Global breaks national media campaign for Heart to position the station as the ultimate station of the Summer.

50 Shades of Grey on the radio

Lots of radio stations are using the much anticipated film release of 50 Shades of Grey as a theme to create exciting promotions and digital content. Earshot goes under the covers (!) and takes a look.

Heart’s Uptown Dinosaur roams the North West

A hit from today, one from the 80s and a creature from Jurassic times in a video mashup.

Using radio to raise charity awareness

Radio has always been at the backbone of raising money and awareness for good causes for years – this case study looks at Wear It Pink day for Breast Cancer Care on Heart and heat radio.

Video: DJ Earworm’s mashup for Heart

Enjoy this trademark Earworm quality fusion of catchy hooks from Heart’s playlist in video.

How Heart arrived – the regional marketing campaign

Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.

Listeners win a house with Heart

A family has won a new house with Heart in the West Midlands. See the video of the winning moment.

Olly Murs gives it some Heart in TV ad

Take a look at the new Heart TV advert which launches this weekend featuring Olly Murs and the ‘Heart Hands’ gesture to amplify the station strap line .. ‘Give It Some Heart’.

Brian Blessed voices local ads in Cornwall

Big talent for a small local advertiser? Heart made it possible for a client in Cornwall.

How Heart and Capital TV learned from radio

Why only radio programmers could make tv channels like this.

Madonna and the street teams of Birmingham

Open your Heart goodie bag: when Madonna played Birmingham, Heart muscled-in brilliantly without taking formal sponsorship.

Heart launches new TV ad

Heart has released a tv ad for their online bingo service. Watch the ad here.

Sony Radio Academy awards 2011 marketing winners

It’s been a busy time for the radio industry with both the Sony Radio Academy Awards and RAJAR day combined. There‚Äôs certainly been...

Missed the bus?

When your station offers a mass-market proposition in a highly competitive city like London a bit of visibility can really drive...

Time for more change

The radio news in our little town of Petersfield (population 13,000) is that our local station Delta Radio is to merge with its...

Fox in a box

I like Oxfordshire’s Jack FM, even if they did nick this idea from us and do this with it, merely years later. Well, I nicked these...