Next Radio 2014 as it happened
Jonathan Jacob’s live blog and updates from Next Radio 2014. Full of powerful ideas from London’s radio conference.
Radio ad performed live on air – video
When an agency used radio to promote its own creativity it led to a live ad on a big station.
The $27,000 live read
A chemist in Australia paid $27,000 for an advert voiced by the local talk stations flagship Breakfast Show presenter – who’s never voiced a client ad in his broadcasting career.
Xfm’s entirely live radio ad breaks
When Danny Wallace took his Xfm show to the O2 Shepherds Bush Empire he reinvented a lost form of radio advertising.
1Xtra live multiplatform tour
All this week, national digital station 1Xtra is ‘on the road’ with their 1Xtra Live Tour. Earshot takes a look at how they’re delivering the tour across multiple touchpoints including on air, TV and the social web.
How to make a core artist video showcase
Here’s how to make a core artist video showcase, as demonstrated by Birmingham’s brmb.