Live | Earshot

Next Radio 2014 as it happened

Jonathan Jacob’s live blog and updates from Next Radio 2014. Full of powerful ideas from London’s radio conference.

Radio ad performed live on air – video

When an agency used radio to promote its own creativity it led to a live ad on a big station.

The $27,000 live read

A chemist in Australia paid $27,000 for an advert voiced by the local talk stations flagship Breakfast Show presenter – who’s never voiced a client ad in his broadcasting career.

Xfm’s entirely live radio ad breaks

When Danny Wallace took his Xfm show to the O2 Shepherds Bush Empire he reinvented a lost form of radio advertising.

All this week, national digital station 1Xtra is ‘on the road’ with their 1Xtra Live Tour. Earshot takes a look at how they’re delivering the tour across multiple touchpoints including on air, TV and the social web.