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Ideas and technique to help you promote and image radio

Capital launches poster campaign in London and Birmingham

It seems to be all systems go in the marketing department at Global Radio’s hit music network right now as Capital FM launches a regional poster campaign.

Real Radio has a Real Rebrand

GMG have soft launched a rebrand with their portfolio of Real Radio radio stations ahead of an outdoor and digital advertising campaign- Earshot takes a look.

Absolute Radio refreshes Faces For Radio campaign

Roadside and in-car audiences become target audience for Absolute Radio in its next stage of their long running outdoor advertising campaign with new dynamic digital creative.

URN: the kind of noise students make

Student Radio Station, URN in Nottingham picked up Gold for Best Marketing and Station Sound at the 2011 Student Radio Awards. Lou Nash, from URN tells us about how revising the station brand to a more focused ‘student sound’ helped the station win gold.

New Ad Campaign for Smooth Radio

Smooth Radio have announced plans for a regional outdoor campaign to promote its Breakfast Show host, Simon Bates – who joined the...

Sony Radio Academy awards 2011 marketing winners

It’s been a busy time for the radio industry with both the Sony Radio Academy Awards and RAJAR day combined. There’s certainly been...

BBC Radio 5 live launches same-day TV marketing campaign

The team at BBC Radio 5 Live are to launch a new range of television ads, which have been labelled as an industry first. The ads will be...

Should we listen to audiences more?

This Monday, I was invited to give a lecture/deliver a workshop on commercial radio to the BTEC Media Production – Radio Studies course at...

Hollyoaks turns up the heat

The teams at Bauer Media and Lime Pictures are launching a revolutionary cross platform partnership between the heat brand (including heat...

Radio 1 holds event of Olympic proportions

BBC Radio 1 have this week announced they’re to organise their ‘biggest and most ambitious’ live music concert. The event, called “Radio 1...

Major radio station marketing in the Midlands

In the coming weeks – listeners across the Midlands will see exciting marketing campaigns to promote two Orion Media stations. BRMB...

Brand integration on radio: what it means for brands

Now that Ofcom has relaxed the rules on brand integration, Jonathan Jacob provides practical examples of what brands can do on the radio.

Real Radio Wales : How they’re launching the national station ..

It’s a rather busy week in radio for marketing launches! This morning, GMG Radio has launched Wales’ first national commercial...

New marketing campaign for the launch of the 95-106 Capital FM Network

A rather exciting day for commercial radio in the UK – as Global Radio’s 95 – 106 Capital Network now becomes a...

Student Radio awards 2009: meet a winner

Last Tuesday night I was invited to attend the Student Radio Awards as a judge of the competition. Student Radio delivered a well-produced...

A little treat for every reader

As you may have noticed from the previous post we’re deep into the autumn awards season in UK radio. In addition to all the award...