Social | Earshot

Audiograms and shared audio

WNYC’s audiograms make audio more likely to go viral. They’ve shared their audio, now they share their code.

How Periscope can be useful to radio

You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?

Radio social media in summer 2014

Earshot explores social media techniques that we expect could get bigger in the coming months.

How Heart arrived – the regional marketing campaign

Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.

How did the LBC debate perform?

LBC achieved mass PR and promotional coverage as a result of hosting the first on air debate between Nick Clegg of the Liberal Democrats and Nigel Farage of UKIP. We explore the scale of it.

Radio 4 plans comedy push in digital marketing campaign

Radio 4 has kicked off a social media campaign to push their comedy offering which taps into Twitter to try to expand its audience.

5 ways to stop shit social media in radio

Learn 5 ways to stop doing ‘Shit Social Media in Radio’ from this short video that was shown at the 2013 Next Radio conference.

The making of the BBC’s Lincoln lip dub

The inside story of the epic Lincoln lip-dub video from executive producer Charlie Partridge.

Key 103 and XFM get tasty with online advertising ..

Key 103 and XFM Manchester go head to head (or shall that be bread to bread) in a cheeky online marketing campaign.

What happens when you post your status from the wrong account?

In today’s every increasing social connected world – the role of social media as a comms tool for radio stations is ever more apparent – what happens when you slip up?

How can a radio station be social?

As Capital FM scores a place in the top 100 social brands chart we ask whether radio is the original social media.

Classic FM relaunch Facebook page with classical music timeline

Classic FM have re-launched their Facebook page with a beautifully presented Classical music timeline, making great use of Facebook’s page features.

Pinterest: what’s in it for radio?

Are you ‘pinning’? Earshot shares some practical tips on how radio stations can engage new audiences with the popular ‘Pinterest’ social media network – after all .. a picture is worth a thousand words.