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Ideas and technique to help you promote and image radio

The life of Alan Brazil, set to music

The personal charms and foibles of talkSPORT’s breakfast host are celebrated in song by the station’s production team.

6 cool radio things in January 2014

If you’ve spent the month doing dry January and those extra hours in the gym – then there’s a few tidbits out there that you may have misted. Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production in January 2014.

TalkSPORT and Twitter’s separation of convenience

What can we learn from TalkSPORT’s position on the Stan Collymore Twitter debate?

How talkSPORT brings seven big FA games to life

This weekend (if you include Monday) saw seven big FA Cup games played with all commentary coming from the big shots over at talkSPORT – so seven magnificent games is the perfect excuse to be a little bit creative with a promo trail, no?!

talkSPORT’s Goodfellas parody trails

Memorable station trails can boost your station’s hours – take a listen to some new creative from talkSPORT.

The 2012 London Olympics on radio – preview

In just a few days time – the eyes of the world will be on a small town in East London as the Olympic games descends on London. Earshot takes a look at how radio will be playing its part to bring coverage to life.

talkSPORT run TV Advert in Northern Ireland

National UTV station, talkSPORT have launched a new TV creative last week which is being shown on their UTV station in Northern Ireland....

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

talkSPORT does Rugby World Cup

As England kickstart their foray in the 2011 Rugby World Cup down under– for the first time ever Rugby fans are listening to full match...

Earshot Creative Review, June 2011

Celebrate TalkSPORT’s remarkable award-winning achievements with senior writer and producer Jonathan Young, hear his team’s amazing audio and discover what makes a great phone-in competition with Peter Gordon.

Sony Radio Academy awards 2011 marketing winners

It’s been a busy time for the radio industry with both the Sony Radio Academy Awards and RAJAR day combined. There’s certainly been...

Six words

What six words best describe your station?

Creative Review for July

Russ Williams of Wise Buddah and Peter Gee from TalkSPORT. Featuring creative from TalkSPORT, imaging from Wise Buddah and introducing The...