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Ideas and technique to help you promote and image radio

The sonic brand trigger in action

Crabbie’s create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.

1Xtra live multiplatform tour

All this week, national digital station 1Xtra is ‘on the road’ with their 1Xtra Live Tour. Earshot takes a look at how they’re delivering the tour across multiple touchpoints including on air, TV and the social web.

Reality TV stars should not be on the radio, says Steve Timmins

In this guest post a Liverpool radio presenter looks at the effect of reality TV presenters hosting radio shows. Is it worth the risk?

The BBC One Christmas promo

Unlike in radio, television viewers tend to choose between programmes not stations. Most tv promos therefore drive appointments to view....

Radio 1 Teen Awards TV trail

Here at Earshot we do like a great TV trail. Come and take a closer look at the new BBC TV trail for the forthcoming Radio 1 Teen Awards event.

Real Radio Wales : How they’re launching the national station ..

It’s a rather busy week in radio for marketing launches! This morning, GMG Radio has launched Wales’ first national commercial...

New marketing campaign for the launch of the 95-106 Capital FM Network

A rather exciting day for commercial radio in the UK – as Global Radio’s 95 – 106 Capital Network now becomes a...


Promoting the BBC season that aims to explain the aftershocks of the global recession.