Ubisoft run innovative ads using Shazam for game release
To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.
XFM changes name to X-Men FM for film release
This Thursday – XFM will completely rebrand to X-Men FM to coincide with the film release of ‘X-Men: Days of Future Past’.
The 2014 Brits Awards on radio, Paddy Power and a stunt
Earshot takes a look at some of the great Brits 2014 PR stunts and radio coverage.
6 cool radio things in January 2014
If you’ve spent the month doing dry January and those extra hours in the gym – then there’s a few tidbits out there that you may have misted. Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production in January 2014.
XFM’s Jon Holmes Tattoo Goes Global
XFM’s Breakfast Presenter Jon Holmes goes “Global” with his new backside tattoo – take a listen to the audio.
Xfm’s new imaging plants a flag in the rock landscape
Xfm sounds rockier than ever with its direct new imaging from On The Sly.
Key 103 and XFM get tasty with online advertising ..
Key 103 and XFM Manchester go head to head (or shall that be bread to bread) in a cheeky online marketing campaign.
Earshot Creative Review, February 2012
Our monthly radio production podcast hits the North with producers Chris Stevens, Kate Cocker and Stuart Barrett.
Earshot Creative Review, festive show
It’s the festive edition of the Earshot Creative Review production podcast. So good, we posted it twice.
Earshot Creative Review, festive show
Direct from London’s Theatreland we play 2011’s greatest promotional audio with the people who made it. Get the podcast in two festive downloads.
Xfm’s entirely live radio ad breaks
When Danny Wallace took his Xfm show to the O2 Shepherds Bush Empire he reinvented a lost form of radio advertising.
Danny Wallace
Come on. What’s not to like?
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