Chérie FM’s effortless new jingles

Ever noticed how the French support their language relentlessly… until they need to sell something?

Suddenly they’re scrambling for short pithy Anglo-Saxon words faster than François Hollande can drop his trousers.

Words like “pop” and “love” which sum-up Chérie FM perfectly and which the new jingle package from PURE Jingles bring alive in a fresh and effortless way, with the touch of Parisian flair you’d expect from France’s leading soft AC music brand.

[audio:http://earshotcreative.com/wp-content/uploads/2014/01/PURE-Jingles-Client-Demo-AC-Chérie-FM-2013.mp3|titles=”Chérie FM by PURE Jingles”]

Can’t see the player? Try this link.

The producers say the package is designed to support a playlist that contains artists like Michael Bublé, Mariah Carey, Rhianna and Rod Stewart.

A good reminder that musical jingles can be the most powerful communicators of a station’s positioning in any language.