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Ideas and technique to help you promote and image radio

Chérie FM’s effortless new jingles

Chérie FM logo

Ever noticed how the French support their language relentlessly… until they need to sell something?

Suddenly they’re scrambling for short pithy Anglo-Saxon words faster than François Hollande can drop his trousers.

Words like “pop” and “love” which sum-up Chérie FM perfectly and which the new jingle package from PURE Jingles bring alive in a fresh and effortless way, with the touch of Parisian flair you’d expect from France’s leading soft AC music brand.

[audio:https://earshotcreative.com/wp-content/uploads/2014/01/PURE-Jingles-Client-Demo-AC-Chérie-FM-2013.mp3|titles=”Chérie FM by PURE Jingles”]
Can’t see the player? Try this link.

The producers say the package is designed to support a playlist that contains artists like Michael Bublé, Mariah Carey, Rhianna and Rod Stewart.

A good reminder that musical jingles can be the most powerful communicators of a station’s positioning in any language.